YerStory TransMedia is a video and transmedia production company located in Winnipeg, Manitoba.
Transmedia is a format of formats. It is an approach to story delivery that connects fragmented audiences by telling the story through multiple modes of presentation and social integration. The execution of a transmedia production weaves together diverse storylines, across multiple outlets, as parts of an overarching narrative structure. These elements are distributed through both traditional and new media outlets. The online components exploit the social conventions, and social locations, of the internet.